
What I really dig is their "bantamweight" approach, i.e., small and lean vs the traditional 8-1/2 by 11" 'zine, which can sometimes feel a bit padded out. It's also earned major style points in my book for the great photography (courtesy of John Johnson - check out his great photos from the big SOS march before the Man U game) and its distinctive overall design. Did I mention it's a terrific read as well? Well, I have now!
'Zines in general are suffering as most people prefer to peruse websites, tv or even "high-end" glossy rags - sorry, mags - like FourFourTwo. A few 'zines have disappeared altogether - as hard as it is to find people to buy them, it's near impossible to find people to supply fresh content for them. Anyone who can write halfway decently about the Reds is either already churning out articles for these publications or blogging away in the hopes of establishing Internet fame (cough). There's also the chronic problem that everyone seems to think they're entitled to something for nothing, so getting people to reach into their pockets in the first place is a trick.
So my personal appeal - I know it costs a bit of money to have them shipped over to the U.S. but honestly, you know you'd spend that money anyway. And rather than run up your electric bill staying glued to Setanta or FSC for news, or surfing the web incessantly going to sites that tend to spout the same tired (usually anti-Liverpool) sh*te, why not put some money in the hands of the boys and girls who've soldiered on in time-consuming, barely break-even efforts all in the name of love for the club.
They're by us, for us. So won't you give them a hand?
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